When it comes to home sales, looks do matter.
Once a home comes onto the market, how soon it moves can
depend on its location, design, quality of construction—not to mention how well
it’s been maintained, the neighborhood, school district…it’s the sum of at
least a dozen contributing factors. But when it comes to Metairie and New
Orleans home sales, looks now matter
more than ever before. Making sure a home is camera-ready could well be the
most important single thing a homeowner can do before listing a house for sale
in Metairie or New Orleans this fall.
It’s in the Numbers
The 2013 National Association of Realtors® survey found that a decisive 92% of all
home buyers use the web to search for a home. That’s more than just a coup for
your computer, it also points to something vital for Metairie and New Orleans home
sales—something sellers can’t afford to ignore. Unlike previous generations of
home buyers, the attention span of today’s online audience is miniscule. With comps
(comparable listings: the competition) just a mouse click away, the success of home
sales in Metairie and New Orleans is directly influenced by how eye-catching
its online presentation is…whether it has what the ad industry calls ‘pop!’
Accentuate the ‘Good
Sides’
Successful film stars and fashion models leave nothing to
chance when it comes to photography. They know which angles accentuate their
good sides. Likewise, photos that spur home sales don’t just show living room,
bedrooms, kitchen, etc.—they highlight the most interesting features in ways
designed to draw the viewer’s eye. For example, if a splendid dining room has
to compete with a blazing sun during the day, it’s bound to be better shot at
night. Ditto, any room with a sparkling chandelier. As for the exterior, if the
siding is unremarkable but the new roof is gorgeous, angling the picture to emphasize
the positive makes visual sense.
Up Close & Impersonal
Buying a home may be an intensely personal affair, but when
selling one, photos are not the place to showcase a favorite collection or kids’
sports trophies. Make an effort to remove very personal objects before
photography begins. One key to Metairie and New Orleans home sales is to transform
your space (not too appealing to
potential buyers) into a place they can easily envision being their own.
Cleaning Counts
In this era of high-res photography and lickety-split
download times, a sparkling clean house is the mandatory starting point. Double-check
that the house is devoid of dirt, stains, and even dust that might pick up the
light. Although most small blemishes can be removed in editing, the less
retouching that’s needed, the more natural-looking the result will be.
It’s important, for sure; but there’s no need to freak out
about the photography. With an experienced real estate agent as your Metairie
or New Orleans home sales advisor, you’re sure to snap a series of appealing shots
that makes your listing stand out from the crowd.
Thinking of selling in this fall? Call me today to discuss how to come up
with your home’s glamour shots—as well as the entire marketing plan!
Terez B. Harris
Keller Williams Realty New Orleans
504 975 1033
TerezHarris@KW.com
TerezSellsNolaHomes.com
8601 Leake Ave., New Orleans, La 70118
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Terez B. Harris Terez Harris NOLA Realtor Group 504-297-2619 www.TerezHarris.com
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Each office independently owned and operated. All brokers and agents licensed in the state of Louisiana.
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