Friday, October 2, 2015

Terez's Tips for Selling Your Home- Part 6

Television
Television is a hit-or-miss advertising opportunity.  There are real estate channels on which a lot of real estate companies market property for sale.  It is expensive and not what you would refer to as target marketing.  The use of television by real estate agents is more for brand awareness for the company and agent than it is to sell real estate.  It has been estimated that fewer than 5% of all sales come from television advertising.



 
Radio
Radio advertising is much like television advertising but far less effective.  Unless there is a talk-radio show that specifically addresses real estate, advertising on the radio is more for brand awareness than to sell a specific property.  Not recommended for owners trying to sell their own property.




Direct Mailers
Very good marketing but very difficult for owners trying to sell their own property.  Real estate agents use direct mailing to mail to their spheres of influence – the people they know.  Direct mailing usually “targets” specific sections of the public who could afford and may be interested in purchasing real estate rather than mailing out to hundreds and hundreds of people in hope of “hitting” the right person or persons.




Terez B. Harris
Keller Williams Realty New Orleans
504 975 1033
TerezHarris@KW.com
TerezSellsNolaHomes.com
8601 Leake Ave., New Orleans, La 70118

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Terez B. Harris  Terez Harris NOLA Realtor Group  504-297-2619  www.TerezHarris.com
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Each office independently owned and operated. All brokers and agents licensed in the state of Louisiana.

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